The presentation identifies that Four Seasons value chain was composed of two main activities, i.e. the inbound and outbound. Inbound activities are normally based from the primary activities of the hotel which is about enhancement of hotel’s sales and marketing, providing excellent services from the hotel staff, excellent execution of business operation thus providing excellent food and beverage and accommodation. In the outbound activities, Four Seasons are handling tasks related in Human resource management, procurement and enhancement of service delivery system and hotel amenities. Aside from this, the outbound activities were also playing part in business operation. From the linkages between the related boxes, it shows that almost all activities are related to one another. From this value chain, Four Seasons capabilities were identified:
Ø Capability to offer excellent training and procurement processes
Ø Capability to manage its HR
Ø Capability to provide excellent hotel services
Ø Capability to have a good reputation in handling employees
Ø Capability to have a good reputation in handling customers
Ø Capability to handle excellent hotel staff
Ø Capability to lead the hotel service sector in giving luxury hotel services
As seen, the HRM of the company was related to the procurement, service and firm infrastructure. This means that the company was able to gain some benefits if proper and excellent practices are done in HRM. In simple words, excellent HRM could also mean excellent service, firm infrastructure and procurement strategy. And having excellent service means excellent business operation that adds to the reputation of the hotel and helps in their sales and marketing. As revealed in the presentation, the Four Seasons core competency lies in their company culture and HRM that provides excellent staff services that comes from their heart.