In the Storyboard Editor you can customize the layout of the cell, or use one of the built-in ones. In your case, you chose the Basic style, which adds a label and image you can set.
If you’re curious what the different standard table view cell options look like, check out the “Standard Styles for Table-View Cells” section in the Table View Programming Guide.
Finally, you configure the cell by setting its textLabel and imageView (which are available with the Basic style).