A GIS uses computers, software, and data to leverage the fundamental
principle of geography—that location is important to
business. GIS takes the numbers and data from the rows and
columns in databases and spreadsheets and puts them on a
map. Placing your data on a map highlights where you have
customers around your store locations and identifies what
their demographic profile is. It allows you to view, understand,
question, interpret, analyze, and visualize your data in ways
simply not possible in rows and columns of a spreadsheet.
A GIS uses computers, software, and data to leverage the fundamentalprinciple of geography—that location is important tobusiness. GIS takes the numbers and data from the rows andcolumns in databases and spreadsheets and puts them on amap. Placing your data on a map highlights where you havecustomers around your store locations and identifies whattheir demographic profile is. It allows you to view, understand,question, interpret, analyze, and visualize your data in wayssimply not possible in rows and columns of a spreadsheet.
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