It is increasingly important to measure the changes in demand between markets. Many tourism
organizations are attempting to determine who their future competitors are, and which markets are
impacting upon their own arrivals market. The Vietnam market seems to be a potential competitor for
China. This assumption is based upon the facts that both countries cover similar climate zones, have
increasingly similar service standards and have similar attractions, but that Vietnam is emerging and new.
A direct comparison of arrival numbers indicates that China arrivals growth is stabilizing and that growth
to Vietnam is dynamic. However, it remains unclear that the growth in tourist arrivals to Vietnam is at the
expense of China.