B. Complete the text with the words below.
adding
giving
capturing
helping
differentiating
opening
gaining
drinking
Advertising does not work in the same way as sales pitch. Very little advertising tries to persuade anyone to buy immediately. Advertising has to motivate customers to take further action, such as making a telephone call or visiting the shops.
Creative advertising offers many benefits and helps businesses to meet their objectives by:
1. ____________ the attention of the audience.
2. ____________ their imagination
3. ____________ their minds to your sales messages.
4._____________ your products and services from all others.
5. ____________ them a reason to choose you.
6. ____________ value to your products and services.
7. ____________ the audience to remember your products / services.