Note: The figure shows the number of restaurants in a hypothetical market under the assumption that 90 percent
fail in the first year (bottom line) or that 30 percent fail in the first year (top line). Other assumptions
reflect national averages and findings of the accompanying study, as follows: average annual industry turnover,
10 percent per year; number of new restaurants opening, 15 percent per year; and average market
growth rate, 3 to 4 percent per year.