Heckler Associates developed all grand opening communications that accompanied the rollout of the new design. We updated the wall menus and designed a new bread brochure to engage the consumer in the traditions of artisan bread as well as to list all the varieties offered. Table tents illustrated an aspect of baking as well as the seasonal theme and highlighted products. The newsletters we designed highlighted individual Panera bakers, recipes and more details on the art and history of bread. Beautifully illustrated Baker's Notes profiled each type of bread and ways to use it.