Your VALS™ Type
Primary Type: StriversSecondary Type: Survivors
Your primary VALS type means that you are most like the Strivers consumer group. Your secondary type—the group you are next most like—is Survivors.
Your primary VALS type represents your dominant approach to life. The secondary type represents a particular emphasis on the dominant approach.
VALS Type Accuracy
By design, the VALS Survey questions are for use by people whose first language is American English. If you are not a citizen of the United States or Canada, residency should be for enough time to know the culture and its idioms. If you do not meet these conditions, your VALS type will not be valid.