be completed as a companion for each enterprise budget. The combination of reports will allow producers to determine profitability for each major enterprise for the farming operation. If multiple marketing outlets are used, a transaction cost report should be completed for each outlet showing the price available, transaction costs associated with and the return after transaction costs are paid. The reports can be used to choose among outlets. Transaction Cost Example For this publication, let's assume we have a vegetable grower in Central lowa who has the choice of mar- keting to the Farmer's Market or selling to a small local grocery store or care center The vegetable farm small and does not have the volume to sell wholesale through larger outlets. The farm has kept enterprise records for a number of years and has the production system refined and operating efficiently