Relevance. The international business representatives from different countries when preparing for a business
partnership or the transactions often are analyzing traditions, differences, and properties of other countries.
Businesses in order to facilitate business process are trying to adjust to the peculiarities of the other party. In order
to achieve this can be analyzed cultural dimensions which can convey the essential incompatibilities between the
parties. Analyzing incompatibilities between different cultures there can be used the analysis of Hofstede's
cultural dimensions. This can be very useful in the design of international business negotiation processes because
it can convey the differences between the different cultural dimensions among the negotiating parties.