WEAKNESSES
Strategies based on low prices: the best attraction of amazon.com is low prices and although it has worked, customers could be attracted by others stores that could provide better deals.
Distribution: increase the variety of products and geographical position may present numerous difficulties in the distribution.
Growth: the growing of amazon.com is not the best, except by extraordinary events such as Harry Potter releases or the most recent audio book reader.
Delivering: all along amazon.com has offered free delivering in order to gain customers, nonetheless this strategy is expensive and not necessary stable. Amazon.com makes people wait days to receive books that they can obtain instantly from their neighbourhood bookstores.