• Monitoring and analyzing market trends
• Studying competitors’ products and services
• Exploring ways of improving existing products and services, and increasing profitabiltty
• Identifying target markets and developing strategies to communicate with them
• Preparing and managing marketing plans
• Managing the production of promotional material
• Liaising with other internal department such as sale and distribution
• Travelling to trade shows, conferences and sale meetings.
• Supporting and managing a marketing team.