He is young, black and now a celebrity in his own right, so it is safe to say Olivier Rousteing is not the most conventional creative director. Over the past few years, Paris-based haute couture house Balmain has become a household name with high-profile celebrity clients and an image overhaul to match. It is all down to one man but just who is Olivier Rousteing, the man who has put Balmain on the map?
On 5 November, the French fashion house will team up with high-street brand H&M for a collaboration that will see key pieces from Rousteing's collections on sale for a fraction of the usual price. Teaming up with such an affordable store is certainly a smart move on the creative director's part – Balmain will now be accessible to the masses and it will enjoy immense exposure.