Advertising is an effective way of promoting your products and services to your target audience and is usually a paid form of promotion. When you advertise you tell prospective customers who you are, where you are and what you can do for them.
Good advertising should:
build the image of your business
explain the benefits of your products and services
increase awareness of new products and services before, when and after they are launched
generate interest from your target market, as well as a new audience of prospective customers