However McDonalds has to face cultural different within each country this is why they adapted the concept of “Think global act local” They had to adapt their foods in each country due to legal religious and cultural food habits. For example
- In the Arabic World they launched the Mac Arabia which is a Grilled Chicken/Grilled Kofta sandwich with a pita bread
- In japan they created Teriyaki Burger it is a big mac with a sweet and dark Teriyaki sauce and mayo
- In Norway they launched the McLaks which is a Grilled salmon sandwich
- In France they serve a McBaguette. A sandwich made of typical French bread and others French ingredients.
- In Canada and new England you can order a McLobster. It’s primary ingredients are lobster and bread.
- For the Asian World they decide to serve the McRice Burger. It’s a burger with rice formed into buns with beef or chicken meat between.
McDonald’s knew how to adapt to satisfy customers needs as much as they can. However the composition of meal in the different countries remains the same : it is compose of a sandwich, a box of fries and a beverage mainly sodas.
Beyond the differentiation of product between countries McDonalds created a different of It’s products according to It’s different target. In fact for children they launched the happy Meal in some countries the McCafa for adults an products like salads and fruits for women who came with their children