Make Today Better
We can always do better by constantly refining the way we define our
performance with greater focus and more attention. We are working to
manage our impacts not only in our own business but in its reach across
our value chain.
At Nike, we refer to this type of continuous improvement as seeking our
“personal best.” It’s much like the one-mile race, with world records
bested by fractions of a second over years or decades without a major
breakthrough but ultimately resulting in significant cumulative change.
We recognize the bar can always be higher and that sometimes
it seems just out of reach. We’re constantly asking ourselves what
company co-founder and legendary track coach Bill Bowerman asked
the company’s first designers: “Is that the best we can do?”
We have looked across our value chain, at the areas of greatest
impact, and where we have solid information to assess, understand
and drive performance. In these areas we have defined targets we’re
working toward.