The meetings industry, which includes exhibitions, trade shows, consumer
shows and association and corporate meetings, has been expanding rapidly in
recent years, and it is likely to continue to do so. The new “lean and mean” and
flexible corporate structure, based on horizontal rather than vertical organization,
relies heavily on meetings. Furthermore, the increased specialization that
has occurred in almost every profession has caused specialists to seek out kindred
types in other locales across the world when the number of “niche” specialists
(for example, thorax surgeons, scholars of urban politics) at any given
local is generally very small (Shure, 1996a). Also contributing to the continued
use of meetings is the preference of an ever-increasing number of women
in the labor force, who prefer meetings, conventions, and trade shows to other
types of business travel (62.4% to 42.4% for men) (Successful Meetings,
1996)
The meetings industry, which includes exhibitions, trade shows, consumer
shows and association and corporate meetings, has been expanding rapidly in
recent years, and it is likely to continue to do so. The new “lean and mean” and
flexible corporate structure, based on horizontal rather than vertical organization,
relies heavily on meetings. Furthermore, the increased specialization that
has occurred in almost every profession has caused specialists to seek out kindred
types in other locales across the world when the number of “niche” specialists
(for example, thorax surgeons, scholars of urban politics) at any given
local is generally very small (Shure, 1996a). Also contributing to the continued
use of meetings is the preference of an ever-increasing number of women
in the labor force, who prefer meetings, conventions, and trade shows to other
types of business travel (62.4% to 42.4% for men) (Successful Meetings,
1996)
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