can have devastating implications for the success of the small company involved. For
example, in the case of one South Warwickshire manufacturer of automotive trim, minor design changes by their key customer effectively forced them to develop new, more diverse product ranges and markets. Interestingly, empirical findings showed that compliant behaviour was more prevalent among SMEs in South Warwickshire.In North Devon small manufacturers taking part in the research tended to supply geographically more diverse markets, often as aresult of limited local opportunities to develop xclusiverelationships with large customers.