As tourism developers begin to concentrate more attention on providing a sustainable product, research study by Eccles (1995) concludes that environmental problems across the globe are actually getting worse and that such problems can be resolved by responsive tourism planning as well as by government and industry working towards sustainability. Ecological degradation has serious social and cultural impacts (Turner et al., 2012). The health of the ecosystem cannot easily be separated from the well-being of the society. Supporting the local community, enhancing their economic well-being and contribution to poverty reduction in a destination increases staff morale and satisfaction which results in improved services and later, higher customer satisfaction (Font et al., 2006). Many countries now derive both economic and social benefits from tourism, and use tourism revenues to develop regional infrastructure (Eccles and Costa, 1996).