Understanding the difference between an issue and a crisis is the first step in understanding what is required for managing both. Unfortunately, many organizations and professionals don’t yet know the difference, and therefore suffer unnecessary consequences when presented with an issue, particularly on social media.
So what are the definitions of a crisis and an issue, and how do they differ? Although these definitions are unique to every organization, the following is meant to provide you with a good base for outlining issues vs. crises, as they apply to your company.