Impact of Google Ad Grants
Within the first month of advertising with Google Ad Grants, Kiwis for kiwiTM reported their national fundraising campaign traffic increased by 105% and reached an all time high of 12,000 visitors. Over the next 7 months, source traffic from Google AdWords continued to grow by 25% and currently represents 80% of their total site visits. They are actively monitoring their campaigns and are ecstatic to see such success and growth. As Kiwis for kiwiTM works toward their one year mark as a Grantee, they are looking towards implementing Conversion Tracking within Google Analytics to better understand the number of donations coming from AdWords.