Cultures range on a continuum from Low to High context. In Low-Context communications,
for example, people pay attention to the explicit words. Other factors
such as tone of voice, gesture, social status, history, and social setting are not considered,
or, if they are, they are made explicit. Low-Context cultures are more individualized,
somewhat fragmented, and there is little involvement with people. In
High-Context interactions, people pay attention to the surrounding circumstances
or context of an event. It is not necessary to provide explicit information since people
already know it through continuous interaction. A High-Context communication
requires more time, since trust, friendships and family relationships, personal
needs and difficulties, weather, holidays, and other factors must be considered.