The economic storm resulting from financial turbulence and world recession has caused
many hotel operators and revenue managers to struggle with how best to manage
declining demand and address the pressures to reduce rate. In this unusual environment,
I was interested in finding out what revenue management professionals consider to be the
most important issues facing RM, how they have changed the way in which they manage revenue, and
what they view as the future of RM. Because the economic situation changed considerably since I
conducted a similar study in 2008,1 I thought that a follow-up study was warranted.