When selecting a category ask yourself: "Would the majority of people interested in this category be UNHAPPY that they received this deal in their e-mail inbox?" If the answer is "Yes" (e.g.Kids Only Fitness Classes delivered to individuals generally interested in Fitness Classes) then do not select it.
ANYTHING specifically for KIDS or CHILDEN must go under Special Interest > Kids and not anywhere else.
When special interest categories are the best fit (e.g. Children or Gay etc.), then DO NOT select any other category.
NOTE: BE SURE TO READ THE CATEGORY DESCRIPTIONS CLOSELY.