So, Product positioning is what comes to mind when your target market thinks about your product compared to your competitor’s products. When you hear Rolls Royce automobile, what do you think? Probably: highest-end luxury and exclusivity. That’s their positioning. There’s no confusing the positioning strategies the following is a list of some established product positioning strategies. Think about your product in terms of each one and see how they fit.
Product positioning is a crucial ingredient in the buying process and should never be left to chance. It’s your opportunity to influence the market’s perception of your products. Failure to proactively address product positioning is unlikely to end well. With or without your input, customers will position your product—probably based on information from your competitors, which will not flatter you. Clear, concise, meaningful product positioning also helps you cut through the relentless advertising and marketing noise of the marketplace. In your customer’s mind, product positioning gives your messages some context so they can be better heard and accepted that successful product positioning strategies should differentiate your product, address important customer buying criteria, and articulate key product attributes.