Direct Mail Co-Ops
Direct mail cooperatives allow businesses to share the cost of letter design, printing and bulk mail pricing. In addition to sharing these costs, a cooperative can also allow two or more companies to share their advertising lists by pooling them all together for the campaign. This can provide a much larger reach than doing so individually. A direct mail advertising co-op should give each member company equal percentage in the advertisement. For example, if two companies are involved in the co-op, each company would get a half of a page on a one-page advertisement.