I n the search for market insights, Tim Plowm -ain d Davis Masten maintain that
the pathways to information should include PAs d11-hones, Webcams, global
positioning equipment, digital cameras, and a gwingnumber of other technologies.
Structured creatively for self-reporting, passive observation, and participant
observation, these media can yield facts businesses can analyze to shape individual
and strategic design decisions
I n the search for market insights, Tim Plowm -ain d Davis Masten maintain thatthe pathways to information should include PAs d11-hones, Webcams, globalpositioning equipment, digital cameras, and a gwingnumber of other technologies.Structured creatively for self-reporting, passive observation, and participantobservation, these media can yield facts businesses can analyze to shape individualand strategic design decisions
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