of course, even the best process for identifying ideal customers cannot compensate for a flawed business model or a management team unwilling or unable to make required changes.
In such cases, gaining a better understanding of core customers can do two important things: identify keylinks in business development activities and help management understand the implications of change.
Improving sales productivty is closely tied to opportunity management.
Both sales productivity and opportunity management will improve when executives and their sales tems understand and communicate understanding about their core customers.