Mis-selling scandals have cost insurers billions of dollars in fines in the West, but in China the damage is more likely to be in lost business and reputation.
Customers regularly make very public demonstrations against businesses they think have let them down.
Reuters met a woman who gave her surname as Wang protesting in a group of about 50 people outside a Ping An branch in Beijing.
She said two of the company's salespeople she had befriended at a social event went on to sell her third-party wealth management products they wrongly said carried guaranteed returns and protected capital. Wang said she lost 900,000 yuan (US$140,000)