In this paper, we analysed recently proposed 3GPP strategies for video broadcasting service delivery in LTE/LTE-A. We presented a simple analytical approach for average service rate calculation constrained by coverage probability requirements. The average service rate results are then placed within the framework of bandwidth and energy costs per unit of service, which provides fundamental and universal metrices for bandwidth and energy efficient design of multimedia services in current and future LTE/LTE-A system configurations. The proposed framework is applied on the SFN-eMBMS and the SC-eMBMS configurations and the results clearly demonstrate the scenarios when each of the configuration is optimal in terms of the bandwidth/energy of service.