First of all, prestige is most important. Almost people believe that prestige is as like as famous so they will study good environment ( sentence fragment-please read n check the flow)and easy to find a work to lean prestige. In general a more prestigious college will attract better students and thus your contact network will be with more successful people. This can be a great advantage in later life. Secondly, this is courses offered( courses are offered).Almost student usually want study in courses offered that suitable their hobbies and ability(based on interest) In addition, after graduated university they are interesting to find a job that they have studied at universities. Because ( do not start the sentence with because)of having many people work not their specialty in now. Finally, most of people usually concerned are cost. Many students want to go to public school for it is low fee based on their affordable But contract, students have condition to want to private school( sentence vague) Despite of high cost but they always study in model equipment. Besides that now have some reasons to choose a university/ college.