The Experience Economy offers four realms of experiential value to add to a business. Pine and Gilmore (1999) termed these realms, the 4Es. The 4Es consist of adding Educational, Esthetic,
Escapist, and Entertainment experiences to the business. The four experiences vary based on the customer’s active or passive participation and on absorption or immersion in the experience. Active – passive participation entails the level of customer involvement in creation of the experience.