Most common format used on eBay
– Computerized version of the English auction
• eBay English auction
– Allows a seller to set a reserve price
– Bidders are listed
– Allows sellers to specify that an auction be made
private
• In an eBay private auction, the site never discloses
bidders’ identities and the prices they bid.
• At the conclusion of the auction, eBay notifies only
the seller and the highest bidder.