As such, characteristics of the
group, such as perceived prestige, should be salient in the strength of an
individual’s identification with a particular group (cf. Bhattacharya et al.,
1995; Mael and Ashforth, 1992; March and Simon, 1958). Bhattacharya et al.
(1995) found support for this phenomenon among museum members. Their
study suggests that higher levels of perceived organizational prestige may
predict identification with the museum. In a like manner, we hypothesize that
team identification with a university football team will be stronger when the
associated university is perceived to be prestigious:
As such, characteristics of the
group, such as perceived prestige, should be salient in the strength of an
individual’s identification with a particular group (cf. Bhattacharya et al.,
1995; Mael and Ashforth, 1992; March and Simon, 1958). Bhattacharya et al.
(1995) found support for this phenomenon among museum members. Their
study suggests that higher levels of perceived organizational prestige may
predict identification with the museum. In a like manner, we hypothesize that
team identification with a university football team will be stronger when the
associated university is perceived to be prestigious:
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