Mid-1980s The “harvest” project continued in the mid-1980s, albeit at a slower pace due to staff change in top management and corporate objectives focused product development efforts on traditional snack with an emphasis on flavor line extensions for established Frito-Lay brands (for example, Cool Ranch Doritors brand tortilla chips) and low-fat versions of its potato, corn, and tortilla chips. In addition, attention was placed on cost containment measures coupled with continuous quality-improvement initiatives using existing manufacturing facilities and existing product and process snack chip technology.