In 1947, IBM decided to throw the Earth logo, from which is already quite familiar with the villages of their people. The logo has not changed only in 1947; it came with changes in the business from the business of tabulating punched-card. To a computer, the font of the logo is called Beton Bold.
In 1956, before Thomas j. Watson SR. died he was appointed Tom Watson Jr. as ceo. Tom Watson Jr. decided the start of a new era in the company, so he changed the logo of the company, including the action. Enough laraen designed a new logo which represent a change in the companies be sensitive and will not interfere with ongoing. In addition, the new logo look more solid and balanced.
Changes in other logo designed by Paul laraen with stripes of letters instead of solid ' speed and it's colorful, it's shown. But then the logo has more or less remained the same, and the design was accepted and replicated all over the world.