In addition to allowing Heinz to sell its sluggish brands on an essentially tax-free basis, the company noted that the smaller, less-diverse Heinz would become a more flexible, fastergrowing company focused on two strategic food platforms: meal enhancers (ketchup, condiments, sauces) and meals and snacks (frozen and shelf-stable meals and snacks, food service frozen products, and infant feeding in non-U.S. markets ). The new Heinz would have a global structure, which the company believed would enable Heinz to better support its core businesses with added investments in product development and advertising.