Regarding the communication in this organization,
the top management supported the idea of
organizational vision by sharing it with all staff.
However, based on the result from the questionnaires,
the overall mean score of communication
is neutral. Thus, the organization can focus more
on direct communication between supervisors and
staff. Staff who work in the operational levels and
work outside the office may not be able to see
posters, memos or receive e-mails about the corporate
vision. These staff should receive the message
of the vision via their direct supervisors (Kelly,
2000). The organization should train these supervisors
to be able to communicate the corporate
vision to them and make them understand and be
able to follow it. In addition, applying other channels
can remind staff of the organizational vision
by putting pithy reminders of the corporate vision
through coffee mugs, t-shirts, pencils and notepads
(Cartwright & Baldwin, 2007).