The Impact of Megatrends: Digital
World and Fight for Resources
This process ultimately led us to focus on two key megatrends
that will significantly impact consumer goods and retail
companies in the coming years: Digital World and Fight for
Resources.
We also selected three related initiatives for action:
• Consumer Engagement Protocol: develop a code of
conduct for digital engagement with consumers
• Next-Generation Product Identification: transform
product identification and information
• Sustainable Packaging Consortium: improve the
sustainability of packaging across the different value chain
stages
This report — which is the latest in the “Future Value Chain”
series — takes a close-up look at these megatrends and
their implications for the industry, and presents the initiatives
and their associated action plans. We invite you to join these
initiatives to help ensure a strong “Future Value Chain” that
can more efficiently and effectively serve consumers and
shoppers around the world.
Olaf Koch Kasper Rorsted
CEO, Metro Group CEO, Henkel
Co-Sponsors, Board of Directors, The Consumer Goods Forum
Thomas Storck Peter Florenz
Metro Group Henkel
Co-Chairs, Emerging Trends Steering Committee
Two key megatrends will
significantly impact consumer
goods and retail companies in
the coming years: Digital World
and Fight for Resources.