First off diversification- is the strategy of moving into new lines of business. The purpose of this is to expand the firm's business operations to produce new kinds of valuable products and services. When the new business is related to the company's existing business activities, the organization is implementing a strategy of related diversification. Unrelated diversification- occurs when an organization expands into a new line of business. Vertical Integration- means the company expands into businesses that either produce the supplies needed to make products and services or that distribute and sell those products and service to customers. The organization should look at what they could do to improve their business as a whole and which type of diversification would provide the most benefit to the company. They should collect information on the price and whether the diversification would enhance or hurt the overall business. Today's society is shifting towards vertical integration, where you always have to pay attention to what other companies are doing as well as the consumer market.