In Los Angeles, Garcetti's campaign implores residents of America's second-largest city to save water with ads on buses and trash trucks and an educational programs at libraries and alerts them to programs such as rebates for replaces water-gulping grass lawns with drought-tolerant plants.
"We need to come together and solve this drought. Each one of us, government has to play it's part but the biggest part is the four million residents of this great city. Who, if we each do a little bit, will accomplish a lot. Whether it's replacing your lawn, your sprinklers, getting a pool cover, showering with a friend, I can't believe that's in here. Hopefully it's somebody you know well. If you don't take action, Sacramento is going to mandate how we tackle our drought so I say, let's do it our way," said Garcetti.
The campaign includes manifesto declaring "Don't be a drip! Save the drop."