starbucks does not emphasize in distributing their products to supermarkets. They are very concern on quality of the coffee; if the coffees were packaged into plastic bags the mixing of the beans will not be as accurate. It will cause the taste of the coffee will be different and the coffee beans would not be fresh as grinded beans. In addition, the organization did not show a proper guideline to mix the coffee to customer. Therefore, the packaging coffee in supermarket did not have same taste as coffee which mixed in the starbucks. customer's satisfaction on the coffee will badly affect and as well as demand of the starbucks coffee.