Original Source has long used a typographic approach to its packaging design It's a theme that's common to many fields of design, but perhaps no more so than packaging, that there's a bent toward the idea of simplification. By reducing elements to their core purpose, a clarity of meaning and intention is conveyed, and the inherent beauty of the medium used can really shine. This tends to translate into text-heavy, bold and straightforward messages that quickly communicate the product's benefits or features.
This approach plays well with the end consumers of products, helping to install trust in a brand, and creating a sense of power especially when viewed against competing products on store shelves.