The study has several limitations that affect the reliability
and validity of the findings. The study did not take into
account gender biases, cultural biases, income and other
demographic variables with the research hypotheses. Further,
only selected respondents participated in the study and
therefore a self-selection bias might have affected the findings
of this study and it may also limit the generalizability of the
findings. Since sampling was based on convenience sample of
students, there are chances that the responses provided might
not be the true reflection of the population in general and the
findings may not represent Malaysian consumers as a whole;
therefore, any generalization of the findings may not be 100%
reliable. The model may have excluded other possible factors
influencing the consumers’ trust in e-commerce transactions
(i.e., the study did not consider other beliefs, such as perceived
usefulness and perceived ease of use).
The study has several limitations that affect the reliability
and validity of the findings. The study did not take into
account gender biases, cultural biases, income and other
demographic variables with the research hypotheses. Further,
only selected respondents participated in the study and
therefore a self-selection bias might have affected the findings
of this study and it may also limit the generalizability of the
findings. Since sampling was based on convenience sample of
students, there are chances that the responses provided might
not be the true reflection of the population in general and the
findings may not represent Malaysian consumers as a whole;
therefore, any generalization of the findings may not be 100%
reliable. The model may have excluded other possible factors
influencing the consumers’ trust in e-commerce transactions
(i.e., the study did not consider other beliefs, such as perceived
usefulness and perceived ease of use).
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