very different than they were only a few decades ago. Market conditions are controlled
by specific market-dri vers, those political, cultural, and symbolic influences placed upon
organizations. Current market-drivers in the educational realm are bearing down on a
system that is no longer capable of responding appropriately, given its operating
paradigm of mass-production. These market-drivers include: internal and external
competition, increasingly diverse student needs, exponential growth in educational
research, and exploding technological potential. While market conditions have already
forced the rethinking of some educators, no fundamental changes have occurred to date.
Meanwhile alternatives, or competition, to public education such as charter schools,
home schooling, privatization, and vouchers have become more common in recent years.
Peel and McCary (1997) summarize this point. They state:
During the past two decades of increasing international competition and growing
demands for quality, businesses have found that organizing and doing business
according to the traditional factory metaphor does not yield the high quality work
that organizations must have to survive. Educators are beginning to realize that
the same holds true for schools (p. 699).
Although not universally reported or highly coordinated, in some cases educators
have begun to implement changes that represent a departure from mass-production
thinking. Not surprisingly the changes implemented by some educational organizations
closely mirror the response that other organizations are projecting. In many schools
students are no longer viewed as homogeneous groups with identical characteristics.
Educators are attempting to more fully understand the brain and apply the concepts of
very different than they were only a few decades ago. Market conditions are controlled
by specific market-dri vers, those political, cultural, and symbolic influences placed upon
organizations. Current market-drivers in the educational realm are bearing down on a
system that is no longer capable of responding appropriately, given its operating
paradigm of mass-production. These market-drivers include: internal and external
competition, increasingly diverse student needs, exponential growth in educational
research, and exploding technological potential. While market conditions have already
forced the rethinking of some educators, no fundamental changes have occurred to date.
Meanwhile alternatives, or competition, to public education such as charter schools,
home schooling, privatization, and vouchers have become more common in recent years.
Peel and McCary (1997) summarize this point. They state:
During the past two decades of increasing international competition and growing
demands for quality, businesses have found that organizing and doing business
according to the traditional factory metaphor does not yield the high quality work
that organizations must have to survive. Educators are beginning to realize that
the same holds true for schools (p. 699).
Although not universally reported or highly coordinated, in some cases educators
have begun to implement changes that represent a departure from mass-production
thinking. Not surprisingly the changes implemented by some educational organizations
closely mirror the response that other organizations are projecting. In many schools
students are no longer viewed as homogeneous groups with identical characteristics.
Educators are attempting to more fully understand the brain and apply the concepts of
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