The aim of this section is to assess the value of the proposed service bundles and, through that, their viability as a business. At the methodological level this is done by relating the cost of the proposed bundles to the quantified benefits resulting from their use. Thus a realistic pricing is determined on the basis of which the required demand is calculated so that the integrated services breakeven. The resulting demand is finally validated based on observed data from the questionnaire survey and the estimates of the mixed MultiNomial Logit (MNL) model, developed as part of the HERMES project (Kapros, Polydoropoulou, & Panou, 2013), and described in more detail below.