Product Differentiation
New concept store "
We Do It Together
"-helping to create, innovate and solve problems with people every day.
RadioShack Technology Services (“RSTS”)
- Online network of computers that links all stores, customer channels, delivery locations, service centers, distribution facilities into a fully integrated system
Yes
Growth
Compete
in the sale of products and services with several retail formats, including consumer electronics retailers such as Circuit City and Best Buy
Numerous
domestic and foreign companies
also manufacture products similar to ours for other retailers, which are sold under nationally-recognized brand names or private labels.
Product Positioning
offering mobile telephones, becoming one of the first retailers to enter the wireless market
first affordably priced with digital technology
the first consumer mobile/portable cellular telephone
the first high-performance satellite television system
Maturity Have an extensive physical retail presence with convenient locations throughout the United States
Specially trained sales staff is capable of providing cost-effective solutions for our customers’ routine electronics needs AND wants Product Line Expansion
A Variety of products- including telephone, antennas, wire and cable products, and a variety of “hard-to-find” parts and accessories for consumer electronics products
By redesigning interiors and adding touchscreens and interactive product displays.