-Create a distinctive and confident identity. People need to now who you are, what you are about, and what is interesting and memorable about you (personal and social emergence).
- Be strategic, purposive and focused in your choice of networks and investment of time in
them. Which ones are useful and which are not?
-Work towards getting to know the decision makers, resource holders, experts, influences and most useful people in your chosen networks.
-Practise conversational skills of listening and asking questions, finding out about people's needs, interests and their networks (interpersonal interaction).
-Manage contacts. Keep a contact file, database or business card folder up to date, and categorise groups of contacts, e.g. all the news media people you know, as they will be useful when you want to get media coverage.