Further, drinking identity and gender differences therein have been revealed such that college males have reported stronger drinking identities than college females (Foster et al., 2013). More-over, undergraduate males may view heavy drinking as part of being a man (Peralta, 2007). The majority of college age male sperceive the ability to consume large amounts of alcohol without negative consequences (e.g., vomiting, fainting) as masculine, and view the experience of these consequences as feminine and weak(Peralta, 2007). Past research has demonstrated that the process for changing drinking behavior is different by gender such that men are more likely to change after an adverse event whereas women are more likely to change their drinking behavior when they are able to modify how they identify with the behavior (Bischof et al., 2000;Klingemann, 1991).