In February 2010, Peter Chou, chief executive officer of HTC Corporation, the pioneer of smartphone manufacturing in Taiwan, was attending an annual industry festival, the Mobile World Congress in Barcelona. At a press conference at the event, at which members of his global team were also present, Chou unveiled the company's "quietly brilliant" advertising campaign, aimed at reinforcing the spirit of the HTC brand. He also introduced three new smartphone models made by the company of shich two were based on the Android platform of Google Inc. and one of the windows Mibile 6.5 platform of Microsoft Corporation.